It is all the rage in leadership circles these days. The mucky mucks are all in agreement. If your organization is serious about preventing burnout, the very first thing you need to do is appoint a Chief Wellness Officer - and watch the angry, dark clouds of burnout lift - revealing the rainbows and unicorns of a happy, healthy physician workforce.
Let's drink the CWO KoolAide for just a moment ... to recognize it is just another version of checking a box.
This C-Suite executive will be your savior, your cavalry cresting the ridge, your knight in shining armor, your hero among the bean counters. At the very least, they should be able to stop the rest of the C-suite from hammering the doctors into little tiny pieces.
The answer of course is "IT DEPENDS"
[ And for 99% of healthcare organizations a CWO is a distraction from building a wellness program in the first place ]
In 2017 an article in JAMA Internal Medicine by Shanafelt, Goh and Sinsky (JAMA Intern Med. 2017;177(12):1826-1832) made a comprehensive business case for investing in physician well-being. I highly recommend the article. The UCSD HEAR Program has mounted the full PDF document at this link. I recommend you read and absorb every word - and notice your frustration when there are no action steps.
In this blog post let me show you a different way of looking at the benefits to the organization when you take better care of your physicians and staff.
An effective burnout prevention / physician wellbeing program will provide a rapid, direct and measurable - Triple Competitive Advantage - to Your Organization.
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Key Resource:
Physician Wellness Champion School
The Quadruple Aim Physician Leadership Retreat
Get Full Details
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